The Lutheran assertion that we have just now mentioned, that preaching, in so far as it is Biblical preaching, is God’s own speech to men, is very difficult to maintain in practice. Instead it is very easy to slip into the idea that preaching is only speech about God. Such a slip, once made, gradually alters the picture of God, so that he becomes the far-off deistic God who is remote from the preached word and is only spoken about as we speak about someone who is absent. It does not help to say of God that he is God the Creator, and is near to those who are in distress, if the word of the preacher is not his converse with the men who are assembled there. God is creative and near simply by speaking his Word.
– Gustaf Wingren, “The Living Word” pages 19-20